Direct Marketing Monday – Sept. 12, 2011

Here are some various direct marketing items I found interesting for the start of this week…just some things to get your mind flowing on a Monday morning.  Be sure to provide comments to the various authors on the sites if possible! 

Online Methods to Surround Your Prospects –  “In this 2-part series Don Lange looks at one of the most successful online strategies to build your brand and generate quality leads and sales.” http://blog.cstonecanada.com/online-methods-to-surround-your-prospects/   

B2B Marketing Shared Services: Who Pays?“Marketers have a love/hate relationship with the word “free.” It’s love at first click when giving things away prompts prospects to accept a complimentary trial offer; this love fades fast, however, when these prospects fail to convert to buyers.” http://www.canadianmarketingblog.com/archives/2011/08/marketing_shared_services_who_1.html

Pitney Bowes Launches Integrated Campaign to Promote New Services“Pitney Bowes has launched a b-to-b direct marketing campaign to promote its electronic billing, marketing and analytics technologies.” http://www.dmnews.com/pitney-bowes-launches-integrated-campaign-to-promote-new-services/article/209329/

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