Direct Marketing Monday – Sept. 19, 2011

Another week is upon us, so let’s start things off with a few more interesting items I found on the net.  As always, please provide feedback or comments on the original sites is possible!  Have a great week everyone!

Cornerstone Group of Companies – Email prospecting: The Anatomy of an e-mail campaign – “Renting an email list is a simple and quick process, which can typically be executed from initial list research to email deployment within a couple of weeks.  Also, as the initial list recommendation process is similar to that of renting a direct mail list, most traditional direct mail marketers will find themselves on fairly familiar ground with email.” http://blog.cstonecanada.com/email-prospecting-the-anatomy-of-an-email-campaign/

 Direct Creative Blog – Dan Rieck on Copywriting and Direct Marketing – I’ve always been in love with print ads.  Like radio advertising, print ads are relatively easy to create and place. They offer a simple and elegant platform for selling. And with an endless array of niche publications, you can target prospects better than ever before.”  http://www.directcreative.com/blog/print-ad-checklist#more-1520

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