Athletes and Branding...
Okay, think fast.  What was the last really good commercial you can remember featuring an athlete?  Still thinking?  Yeah, that’s because it has been a while.  You could argue that the majority of athletes can’t act,  but if you have watched much tv lately, the same... 
Morning Workout Mentali...
It’s about 7:15 a.m. and I just got back from the gym.  A few times a week, I get up at 5:30 and walk over to the gym to get in a pretty intense workout.  This isn’t really easy for me, not because I don’t like working out (because I love working out…it became... 
Don’t Hate Manny, or Any Other Pro Athlete
Don’t Hate Manny,...
Seeing that we are in the middle of the Olympics and we are seeing (mostly) amateur athletes fighting it out for gold, silver and bronze (or in the case of Canadian athletes, personal bests), what better time to talk about major league baseball players? There was an article today... 
A Really Super Sunday
A Really Super Sunday...
Growing up, my family was always a sports family. It wasn’t so much that my parents put a lot of emphasis on the importance of sports, but we were always watching or playing sports and we all had our favourite teams. So when the Super Bowl would roll around every year, we would... 
Sports Nerds, Socialist...
I found this article online…sometimes people just get too carried away with their own concept/thesis and it starts to get hilarious.  Pretty soon they are on the same level as the dude semi-dressed like Superman on the corner, talking about how they are the best “Hammer”...