Hear Ye, Hear Ye...
Back in my university days, I played varsity baseball.  I was a pitcher and a center-fielder, but more importantly, I was pretty well aware of what my strengths and weaknesses were.  I knew the key players on the other team, their tendencies and how I should approach each of their... 
Shelving the Waist...
So us people who are so fortunate to be living in Toronto (and to be honest, I’m not even sure if I am being sarcastic there or not) have seen Mayor Ford’s “Cut the Waist” weigh-in sessions mysteriously disappear over the past few weeks. Today came the news... 
Athletes and Branding...
Okay, think fast.  What was the last really good commercial you can remember featuring an athlete?  Still thinking?  Yeah, that’s because it has been a while.  You could argue that the majority of athletes can’t act,  but if you have watched much tv lately, the same... 
Vacation Time…...
It’s 2 a.m. and I’m sitting here typing away and playing music (Phonte – Charity Starts at Home…wow, talk about a strong album).  This isn’t strange…well at least not for me.  I tend to like being up at night, but then I also like to work out... 
Direct Marketing Monday...
Hello DM world…it’s another soggy Monday (why does it seem that Mondays are soggier than any other day of the week?), but at least we’re inside and feeling good…right?  Right? Well, I’m feeling good, specifically because I just got back from a spontaneous... 
Canadian Brands Need to...
It’s no secret that Canada doesn’t support its amateur athletics programs the way it should (well, other than hockey of course), but when it comes to women’s sports, the lack of support is glaring.  We’ve all heard the debates around whether or not amateur... 
RiDQlous indeed...
I knew it was going to happen.  Once the Old Spice ads caught on (and became more than tired), it was just a matter of time before we saw ads that had the same sort of feel, but with disastrous results.  The absolute champion on this disastrous nature has to be the Dairy Queen (DQ)... 
Federal Election and Br...
So some of the big news right now in Canadian politics is the Conservative Party and how they are either removing volunteers or keeping people out of their events for having supposed ties to opposition parties.  Of course, we know the angle the Toronto Star is taking on the issue... 
Everything is So Negati...
A while back, Esquire magazine had an article that covered why “Justin Bieber is Not a Man”.  Overall, it was kind of mean spirited.  Let’s be honest, it’s not tough to take shots at Justin Bieber.  He’s a teen pop sensation and really, that will always... 
Top 10 CDs of 2010...
Well, sometimes I like to laugh at myself and to be honest, there is a lot to laugh about.  So I’m having a little chuckle here, because I just wrote a post about how I haven’t written a post in a while and how I was probably going to do a Top CDs of 2010 blog and here... 

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